3/1/2023 0 Comments 2000s nostalgiaLast year, Hilary Duff announced that Lizzie McGuire was getting a reboot-and nostalgic fans freaked out, showing the potential appetite for all of this 2000s content to be revisited. Disney+, which already has 26.5 million paid subscribers, has also leaned into nostalgia entertainment, offering early 2000s hits like Lizzie McGuire, That’s So Raven, The Suite Life of Zack and Cody, Kim Possible, and Hannah Montana for young fans to rewatch. Gen Z icon Billie Eilish is a renowned Office fan, even sampling an episode in her hit album. Retailers from Hot Topic to Walmart currently sell licensed Friends clothing, prominently featuring the now iconic hand-lettered, all-cap show name, with those brightly colored dots. Though Gen Z teens were just toddlers when these shows first aired, they’re flocking to them on streaming services-making them as culturally relevant as they ever were. The Office, Friends, and Grey’s Anatomy are some of the most popular shows that young consumers tell us they’re binge-watching now. The majority of Gen Z and Millennial consumers tell YPulse they like to watch movies, shows, and music that came out when they were kids, and our Content Cure research found that the rise in comfort TV-rewatching reliable, safe old reruns to treat stress-is helping to make 2000s shows some of the most popular content today. Streaming has allowed Gen Z and Millennials to revisit and binge the shows that came out when they were growing up-bringing even more fans to now off-air series that they might not have even watched the first time around. While, as we said, every generation has a love for their childhood years, no generations before these have had the tools to watch their childhood shows whenever and wherever they want-as many times as they want. The TV shows that had their heyday during the early 2000s are being given new life by Gen Z and Millennials who can’t seem to get enough of watching their old favorites. Here’s how the 2000s are being brought back through across entertainment, fashion, and tech: (And yes, they are going to make you feel pretty old.)Īt this point, Gen Z and Millennial nostalgia is an industry in and of itself, so of course the opportunity to reach Gen Z as they become nostalgic for their ‘00s childhoods is now being explored by brands, who are reimagining their toys, treats, and more as grownup products that pay homage to the beloved originals. All these videos celebrate shared memories from Gen Z’s childhood: TV shows, beauty products, toys, books, early tech, and fashion, many of them set to a musical compilation of songs from the decade. Meanwhile, #2000skids, #early2000s #2000babies have also racked up millions upon millions of views between them-oh, and the #2000s hashtag also has over 943,000 posts on Instagram. Now, the hashtag #2000sthrowback has over 907 million views on the platform, #2000s has over 197 million views, and the #2000schallenge has racked up over 13 million. Last year, teens were creating TikTok videos of makeovers that transformed them into 2000s girls, complete with butterfly clips and frosted lips. Gen Z teens are showing off their takes on, and love for, 2000s trends on their favorite platforms. The last year has been rife with examples of how the ‘00s revival is already in full swing. Recent headlines and viral moments read like a reboot of major ‘00s moments: Brad and Jen potentially reuniting, the Jonas Brothers getting back together, and the announcement of Mean Girls returning to the big screen (via a movie based on the musical based on the movie). Every generation eventually becomes wistful for the decade of their youth, and as Gen Z is getting older, they’re pushing the ‘00s into nostalgia territory. While Millennials may still feel like the ‘90s were just yesterday, and brands have been cashing in on their endless ‘90s nostalgia for (many) years, it’s 2020, which means that the ‘00s are now ripe for a revisit. Gen Z is fueling a new trend: nostalgia for the early 2000s. A new generation is getting nostalgic for their childhood days, which means the ‘00s are getting a full revival…
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